● Offerings

3 ways to work together

Launch & Scale

Perfect for start-ups and newer businesses.

Dive in here

Level Up

Existing businesses who want to improve their business development and sales strategy to reach a higher level.

Tactical & Targeted

Well-defined short-term engagements to augment your existing team from a strategic lens.

● Offerings

Launch &Scale

Perfect for businesses who are:

First 1-2 years of operation
Owner-founder led
One person solely responsible for sales
Figuring out how to grow the business, or struggling to juggle competing priorities

Book a discovery call

● Launch & Scale Overview

What’s on your mind?

Founders have plenty to worry about - not least about cashflow and getting clients in the door. Connect the dots between marketing, sales, and converting clients.

29%

of start-ups in 2025 failed due to marketing issues

Engagement Structure

Every business is unique, so the first step is scheduling a discovery meeting to get to know each other better. Typical “Launch & Scale” engagements last 12 weeks in duration with my services engaged part-time. Your business goals and my availability will guide the nature of the engagement.

What’s Included

We’ll work closely together to define and achieve your business’s goals, but at the end of the day, you’ll have an actionable gameplan and playbook for your business development and sales goals. The complexity and scope of engagement may also extend to marketing content and systems, beginning implementation of other BD and sales systems, and even working with a recruitment firm to build out your sales team together.

● Launch & Scale

Frequently Asked Questions

The easiest way to determine this is by chatting on a discovery call. If your business is at the earliest planning stages, you might not require or have budget for extensive services, but proactive strategic planning is critical, and even a short engagement would be valuable.
My services can be flexible, tailored to the size and stage of your company. Let’s hop on a call to chat and see if there’s a fit for me to help your business.
- While I am an experienced sales leader, my services in this capacity are limited to designing, strategizing and implementing systems for your business to succeed in the long run. I’ll do whatever I can to set you up for success for years to come, which means you won’t be reliant on me as a long-term member of your team to grow and profit.
- Yes, as part of developing your growth and sales strategy, I can get the ball rolling on your first iterations of marketing and positioning. However, the goal is laying a foundation so you can run with it independently over the long-term. My aim is to empower you, not gate-keep. If your business needs ongoing marketing support and you don’t have internal bandwidth, I can help you find the right marketing support in either a full-time hire or fractional (part-time contractor) capacity.
- My office space is located in central downtown, Calgary. If you’d like me to work in-person from your (Calgary) offices from time-to-time, that can be arranged on a case-by-case basis. I can also host meetings in my space if needed. I prefer some level of in-person collaboration if possible, but I can also work remotely with clients based outside of Calgary.